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KNOWLEDGE
23

FINAL
PRODUCT

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THE
IMPACT

Our VR experience was #1 in the company for lead generation for the second year in a row, increasing our lead generation by %500 year over year. 

Surveyed users also had an 80% increase in knowledge of the RiseUp campaign after going through the experience. 

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THE
STATS

Below are some stats related to the project:

  • 98 3D models created

  • 83 materials created

  • 289 final baked textures

  • 6,109 total project files

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THE
TOOLS

  • Blender

  • Unity

  • Spatial.IO

  • ZBrush

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe After Effects

  • Adobe Premiere

  • Adobe Audition

  • Substance Designer

  • Substance Painter
     

THE
PROJECT

As the creative leader for the VR experience at Knowledge 23, I had 5 weeks to create an immersive experience that would enhance ServiceNow's branding efforts around the RiseUp initiative. The experience needed to help users better understand the purpose and importance of RiseUp.

To do this, I developed a 5-room spaceship tour, where users took on the role of an explorer and learned about key information in each room.

SPATIAL.IO

With only three weeks to build an experience, we needed to rely on technology that already existed, so we decided to use Spatial.io to host the experience, which allowed for me to spend my time on the design of the space.

We chose Spatial.IO to host our experience, in part, due to its stability compared to similar platforms. This service also has both a VR and desktop version, which meant that both customers and admins of the space could engage with the content remotely.

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VR TRAINING

While some users are experienced enough with VR to navigate around, others need a short tutorial to get comfortable with the VR controls. To help expedite the training process and ensure that users could reference the material both inside and out of the headset, I created a short, looping video that displayed both in the VR experience and looped on a screen prior to getting into the space.

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