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I wanted to go with a whimsical theme which felt different from what is normally experienced in the corporate space. This theme also helped add to the innocence of the bee and a sense of wonder to the world.
The design of the scenery and the bee model were heavily inspired by stop motion animations and craft supplies, with many objects made of clay, fabric, or cloth. I incorporated clay textures into the materials of the bees, mushrooms, and grass, while creating a cloth material for the flower petals, buttons for the center of the flower, and yarn for the stem.
To further the theme, I originally planned to have the final video set to 12 frames per second to match traditional stop motion animation. However, after running a screen test, I felt like audiences might feel less nostalgic over the framerate and stop motion feel, and might be put off due to the jittery nature of 12 FPS. I decided to go with the 24 FPS, which felt more smooth and theatrical. Check out the Framerate test on this page to see the difference.
The music in the video was made custom by another employee (Jonathan Fuller) with a passion for music. I had originally added some tracks as placeholders but asked Jonathan to score the video.
The music he created was better than I could have imagined. He added a sense of wonder and awe, making the video feel more sentimental.
After the creation of our new innovation department, I wanted to create a video that would set the pace for our work and get people excited for what we planned to implement.
Our department established the bee as a mascot due to the positive impact bees have on the world and because we felt like bees were a great metaphor for what we were looking to accomplish.
After creating a story around a lost little bee, I create a storyboard to share my idea with the different stakeholders. I'll add the comparison between the storyboard and the final video.
It was really important for the audience to feel for the lost bee, so everything from the design of the bee to how it is animated is intended to show a mix of innocence, playfulness, and hope.
Adobe After Effects
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