Kevin Murphy
Senior Technical Art Director
02
Design, Motion & Technical Art
I combine a foundation in graphic design with deep expertise in motion, animation, and 3D. I’m especially drawn to technically challenging work—finding the right tools, techniques, and workflows to turn ambitious creative ideas into polished experiences.
Graphic Design · Motion Design · 2D/3D Animation · Technical Art · Visualization · Workflow Development
01
Creative Direction & Brand Development
I develop creative direction and visual languages that define how brands look, move, and communicate.
Art Direction · Visual Identity · Brand Systems · Campaign Development · Creative Strategy
03
Creative Technology & AI
I explore emerging technologies and turn them into practical tools and capabilities for creative teams.
Generative AI · Creative AI Workflows · VR/AR · Emerging Technology · Tool Evaluation · Prototyping
04
Creative Systems & Scale
I build systems, tools, and workflows that help teams produce high-quality creative work more efficiently and at scale.
Digital Asset Management · Creative Operations · Technology Implementation · Vendor Management · Workflow Design · Templates & Libraries
06
Film & Video
I create and direct visual storytelling across the full production process, from concept through final execution.
Creative Development · Video Production · Directing · Editing · Post-Production · Motion Graphics
05
Team Leadership & Development
I lead multidisciplinary creative teams while developing the people, skills, and communities that make them stronger.
People Management · Mentorship · Employee Training · Capability Building · Career Development · Creative Communities
Achievements
#1 wORLDWIDE
Lead-generating booth
Created the XR experience behind ServiceNow's top lead-generating Knowledge booth in both 2022 and 2023.
5x YoY Increase
from Knowledge 22 to Knowledge 23
80% increase
in customer understanding
Designed an immersive experience that increased customer understanding by 80%.
30% increase
in video engagement
Developed an org-wide media strategy using statistical analysis, leading to a 30% increase in viewer engagement
CEO KeynoteS
Brand influence
Creative direction and motion work I've developed has been adopted into CEO keynote experiences and broader brand expression.
Millions
of views and counting
High-profile launch and brand work I've created has reached millions of viewers across ServiceNow channels.
Work that performs
I care about the impact of creative work as much as the craft behind it. The media I create is designed to earn attention, improve understanding, and drive measurable results.
Policy Exceptions
Removing Creative Barriers
Secured professional hardware, full admin access, and external storage exemptions to give creative teams the flexibility their work requires.
CAPABILITY DEVELOPMENT
Training & Upskilling
Built and delivered training across 3D, motion, graphic design, AI, and emerging creative workflows.
CREATIVE TOOLKITS
Templates & Resources
Created reusable After Effects templates, MOGRTs, 3D assets, motion systems, and resources that help artists work faster without lowering the creative bar.
GROWING CREATIVES
Mentorship & Development
Helped designers expand into new disciplines, take greater ownership, and develop toward art direction and leadership roles.
Empowering Artists
Great creative teams need more than talent. I focus on removing barriers, building capabilities, and giving artists the tools and resources to do their best work.
30K+
Employees and Contractors supported
Introduced digital asset management to the organization and helped scale Bynder from roughly 300 users to more than 30,000 company-wide.
CREATIVE TECHNOLOGY
Tool Implementation
Helped introduce and operationalize tools including Figma, Blender, Cinema 4D, Higgsfield, and other creative tools across creative workflows.
FROM PILOT TO PRACTICE
Technology Adoption
Navigate procurement, security, governance, implementation, and adoption to turn promising creative technology into tools teams can actually use.
Building the Creative Engine
Great creative work needs the right infrastructure behind it. I bring in and build the tools, systems, and technology that help creative teams work smarter and scale what they can do.
Featured Projects
