RiseUp Branding

RiseUp Announcement

About

This campaign concept was designed to stand out in the corporate world. A unique aspect of this campaign was a serialized story, with the bees continuing their journey over the course of multiple years as new career paths and training courses are introduced into the system.

Programs

Blender
Substance Designer
Substance Painter
Illustrator
Photoshop
After Effects
Premiere
Audition
ZBrush
World Creator

Production Info

Astronaut Suit

An astronaut suit was created for the bee, including a rigged breathing tube.

Characters

This campaign concept consisted of multiple personas represented as different bees, including developers and business analysts.

Module Lander

Designed and rigged in Blender.

Exploring the Universe

The story involved the different characters traveling throughout the universe, discovering planets, and using a futurized version of the ServiceNow platform to assist with their challenges.

Animated Storyboard

This was the animated storyboard I made prior to making the video to give the stakeholders an idea of how the video would flow and to give them an accurate representation of the timing.